The PEN is written BY Estheticians FOR Estheticians. Current thinking, best of products, vendor relationships, how-tos, tips and tricks. All the things you need and want to know to make your business, and your life, better, smoother, less of a hassle. This blog is for Estheticians, and the people who love them. Or should.
December 16, 2011
All connected together with Ping.fm. This is Big Fun!
Well, cats and kittens, here it is. . .the newly relocated, renovated, totally buffed, peeled, and scrubbed Professional Estheticians Newsletter finally has a home. At least for a minute.
Let me be the first. . .and, in truth, the only, to welcome you here to our new home. For those of you who've been chasing us around, and, to be honest, we have been running around like a cracked-out lab rat, let me just say thank you for sticking with us. I won't go into details, except to say that many people were involved, some with law degrees, others with fevers, and that's all I'ma gonna say about that. But at least we're here, and hopefully, we can get everything else squared away, at some point.
As far as everything else is concerned, it doesn't look like we'll be able to resolve the issue of going to print for a while, so, if you want The PEN, you gotta get it here. The rest, we'll sort of work out as it comes.
I should also tell you that, while we've always been, kinda, sorta, a little fond of vendors, recent experience has soured us a little. Especially given our experience here with the last few shows, and our treatment at the hands of CERTAIN vendors, who shall remain nameless, but who we know you'd recognise, our attitude is certainly less cooperative than it has been in the past.
In particular, we noticed less willingness to be cooperative with us when they espied the "press" badge looming large in the chestal area of the SES representative. Uh huh. WhatEVER. Be that as it may, your correspondent will maintain a positive attitude, as challenging as it sometimes is, and will continue to bring you the best, most current information on the newest, most innovative products, out there in SkinCareLand (okay, not the most original title, but I'll work on it, I swear!).
It seems a little recap is in order. The mission of Southwest Esthetic Services, and, in particular, of the blog, and, more specifically, of the Professional Esthetician's Newsletter, is to bring relevant news about products on the marketplace to Estheticians from the Esthetician's point of view. We talk about products from the standpoint OF the esthetician. The belief that underpins and informs all of this is that vendors, by which we mean manufacturers and sellers, have at their disposal any number of channels by which they can present their message to Estheticians, spas, and other parties, and that they may and DO feel free to tell their story their way, and we think that is absolutely fine.
However, we believe that Estheticians sometimes need different information. Sometimes we need more specific information about product performance. Maybe we need deeper information about ingredients. Maybe we just want to know more about vendor policies. It could be anything. But the most important thing is that Estheticians have a different point of view than vendors, and this blog is written from that point of view. We don't pretend that our point of view is BETTER; just different.
However, Southwest Esthetic Services does have an absolute, unbending, unflinching, never-to-be-abandoned policy. We will not, do not, and can not recommend any product that we do not personally evaluate, under any circumstances. We approach vendors whose products appear interesting to us as estheticians, and invite those vendors to submit their products for evaluation. Products are evaluated by a team of five randomly selected board members, four of whom are professionally licensed, and one of whom is a trained non-licensed, at-large board member.
Products are evaluated by themselves, against themselves, independently, from the point-of-view OF an esthetician, with a view to "is this product a valuable addition to the Esthetician's armamentarium?" If, at the end of the evaluation period (ideally 6-8 weeks, or more), we recommend the product. If not, we don't. We never say "don't buy this product." And we never give a negative review. Most important, we don't accept payment in any form, and you can't buy an endorsement, of any type, on any level.
We'll talk more about this in the future. In the meantime, The PEN is for you. Ask questions. Tell us what you want to know. Recommend products for evaluation. Suggest vendors we don't know about. Above all, tell us how to make The PEN better. We don't know everything. In fact, we don't know very much. But we always want to learn. Tell us how. And thanks for coming. We appreciate it.